4 Advantages of Video Conferencing
Online video meeting software and web conferencing solutions are becoming more recognized by companies for the many benefits they can bring to day-to-day business processes. Not only can video conferencing make meetings more engaging, they can help to make remote employees feel included, for prospects to get a more customized experience and for colleagues to reach milestones in a more connected way.
While there are a number of options for keeping in touch with clients, prospects and colleagues (think email, instant message, texts, etc.), video conferencing can be a more personalized means of reaching one’s goals. Likewise, by making communication a face-to-face interaction, relationships can often be built more quickly and grown successfully, a feat that’s more time consuming and less effective when done in writing alone.
There are a number of advantages when it comes to video meeting software:
As humans, interacting with our peers face-to-face is normally the quickest and most effective way of building our relationships. However, in a world where remote workers are becoming more and more commonplace, and where businesses have clientele spread across the world, this may not always be an option. By utilizing video conferencing, companies are able to do this easily and quickly, connecting with those that matter most in a more personalized way. This can help to increase retention rates, customer satisfaction and even grow revenue.
Having a video chat can allow for better collaboration because it more closely mimics a one-on-one conversation than written communication— this means more context and less room for misinterpretation. However, while video conferencing alone can be effective, combined with other collaboration tools, it can be one of the most powerful options in one’s arsenal. Find solutions that take the all-in-one approach— often, business chat, tasking, storage, document collaboration etc.— to yield an even more collaborative environment and unsiloed data.
3. Strengthened Customer Communication
Video meeting software enables businesses to not only communicate in a more personalized way, it can also help them to increase customer satisfaction, decrease resolution times and to help customers feel confident they can always get in touch with a real human. By giving customers the option to connect with you via video chat, or using it as a channel when a help ticket or question is asked, customers can be helped through issues in a thorough way that’s impossible without face-to-face contact.
For most businesses, once employees are onboarded, training commences. However, since companies are widespread and remote employees are far from rare, training can often fall by the wayside or become far less effective than training done in person. Video conferencing can help to change that, allowing employees to feel like they’re a part of the team and more, to have the next best thing to an in-person conversation with trainers, managers and colleagues.
Although online meeting software is typically only one part of a comprehensive strategy, it can help make communication effective and businesses more successful in their relationship building. By making video conferencing part of one’s meeting routine, companies can create an environment of collaboration, regardless of employee or customer location.