Beyond Messaging: Don’t Forget to Look for These When it Comes to Business Chat
Chat in itself is far from a new concept. In fact, most people have experienced the benefits of utilizing its easy, direct format in one way or another. But chat’s role is slowly starting to morph— from simply an instant form of communication to a means of accomplishing huge goals.
What once was mainly used as a consumer-to-consumer interaction tool is now widely regarded as a staple in the business world— one that can help companies to not only stay on the same page, but to create successful outcomes. While these can range from sales wins to customer service KPIs, chat can play a substantial role in impacting countless initiatives companywide.
“Chat’s role in improving communication within teams is well documented,” stated a recent Wall Street Journal article. “Now, it is emerging as a way to coordinate business functions.”
While chat is part of a fairly saturated ecosystem, business chat— or business-focused platforms with chat functionality built in— have the capacity to change the way teams reach their milestones together. So, when it comes to finding the right chat solution for your business, what should you be looking for?
— Solutions Beyond Internal
Being able to track and access chat features, even for those outside of the formal organization, is a key way of ensuring that, even when it comes to simple messaging, staying on the same page is a priority. While many apps can offer the ability to chat with members within your organization (or those that you purchase a “seat” for), finding one that allows you to invite whoever you want at no extra cost is much less common. Most companies can cite a number of stakeholders, partners, freelancers, etc. they need to stay connected with, but that aren’t technically a part of their internal organization. Staying in touch and aligned with these people, in a cost-effective way, is extremely important.
— A Smooth Mobile Experience
In a world that’s increasingly remote, finding an application that can allow you to keep in contact, regardless of where you’re at, is imperative. This might sound like common sense. After all, that’s partially the point of chat, right? But not all mobile chat apps are built the same. While many platforms may offer mobile features, ensure that you have one that not only allows you to message on-the-go, but that also lets you easily do things like track use, retrieve documents, and access information quickly. This “all-in-one” approach can make a huge difference, especially when you’re on a tight deadline and out of the office.
— A Tool to Reach Outcomes
In the end, organizations should be looking for solutions that can help them to do more with less. Yes, chat is important because it’s a means of connecting instantly— but in the end, it should be part of a bigger set of capabilities. For example, look for a platform that includes messaging, but also gives you other functionality— like video chat and file sharing. In itself, chat is simply one of many communication channels. But as part of a bigger solution and mindset, especially one focused on maximizing every single interaction, it can be one of the most powerful tools in your arsenal.
There are a number of options available when it comes to chat for your business. However, remember the importance of keeping communications unsiloed and more, on working towards your end-goals with every tool, channel and platform you decide to implement. This alone can sometimes be a challenge. However, with the right mindset and features, focusing on the results of all of the chatting that you do throughout the business day can become a more seamless and attainable task.
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