Collaboration Tools Help Auto Dealerships Grow
For your automobile dealership to thrive and grow, it takes using the best car dealer software. One often overlooked tool that can assist in maximizing revenues and reaching new customers is a communication and collaboration app. Being able to improve your internal collaboration between salespeople on the showroom floor can have a significant effect on your dealership’s bottom line.
The importance of collaboration and communication tools
With automobile dealerships facing ever-diminishing profit margins, savvy dealerships look for every edge to retain and increase profits. Being able to share information in an instant and collaborate with managers and other salespeople saves time and promotes efficiency.
Collaboration and communication tools offer features like business chat, video conferencing, and file sharing help businesses become more productive. Not only will you not have to set up constant meetings to keep everyone on the same page, but you also can have real-time discussions between the showroom floor, sales managers and your financing department that can make the difference between closing a sale and having a frustrated customer walk out the door.
Car dealerships tend to have higher turnover on the sales floor than other businesses. Collaboration reduces turnover as file sharing and chat features increase the sense of team among your salespeople. Also, file sharing and storage within a collaboration app allow newer salespeople to ramp up quicker, saving time and money.
Also, think about how collaboration apps improve internal communications. Email used to be the preferred manner to communicate and collaborate with employees—and for non-urgent matters, it still is an efficient communication system. Time-sensitive communications, however, require more immediate communication to determine a course of action. The latest all-in-one collaboration apps provide workers in different departments to gather together via laptop, tablet, or smartphone for video conferencing and sharing documents in real time.
An all-in-one collaboration app also offers a streamlined method for storing files, contacts, documents, tasks, and conversations for all employees to recall information and share data quickly. Salespeople can quickly see what upsells your dealership is pushing that month, share insights about particular customers, and save information about clients so if they return; there’s no starting over with the sales push. Everything is at a salesperson’s fingertips. The benefits of adding it to your car dealership software will outweigh any costs.
Collaboration technologies also can provide insights into how to optimize car dealer software and other processes for improved quality and increased performance. Social workflow platforms offer a collaborative environment where team members hand off work, start discussions, share best practices, and so much more. Workstream analytics determine how effectively processes are being followed and where they can be improved.
All in all, by making communication and file sharing easy and accessible to everyone in your organization, you’ll see marked increases in productivity and efficiency across the entire company hierarchy.
How best to use collaboration and communication tools
The first thing you want to do is make sure to pick the right collaboration tool to add to your car dealership software. Examine what your needs are. Does your team need business chat, or is document collaboration a necessity? Perhaps an all-in-one solution is best, that provides everything on one platform for a single price. Once you find the right tool for your team, you’ll want to encourage it’s use, so everyone is in the same app and on the same page.