A Cue from Clinton: Email Might be Business’s Next Iceberg
In a world where technology is a standard means of quick and effective communication, it’s not a shock that email is one of the most relied upon methods of getting business done.
With a vast number of users across multiple email service providers, spanning both personal and business use, the numbers only back the fact that email has become one of the most widely relied upon communication tools of our time. In fact, according to a February 2016 TechCrunch article, “During its earnings call, Google… announced that Gmail now has more than 1 billion monthly active users.” And that’s simply Gmail alone.
Although email use has changed the face of how we operate in our day-to-day lives, it hasn’t been without its own issues. Take, for instance, the Hillary Clinton email scandal.
For the minority that have no idea what happened throughout the incident’s course of events, you can check out CNN’s recap here. As CNN states in the article, “…Clinton used personal email addresses connected to a privately-owned server, rather than a government email, during her four years as President Barack Obama’s first-term secretary of state.”
Regardless of whether or not the email deletes were intentional or an oversight, the scandal brought up a slew of questions around security and privacy concerns. For some, the event brought up an even broader inquiry— is email the most effective means of accomplishing one’s job anymore?
For businesses of all sizes, the default has been to use email— a practice with long-time application in the grand technological scheme. But more and more, people are beginning to recognize the time suck and inefficiencies that are byproducts of email-centric communication.
According to a 2015 Adobe survey on email use, “On average, survey respondents report using email six hours a day, or 30+ hours a week.” While these results may not come as a big surprise to many, when boiled down to efficiency in the workplace, the implications are huge.
Especially in the context of a 40-hour workweek, even if some of those 30+ hours were spent on personal emailing, one can only infer that much of the email use is related to work purposes. That means a substantial amount of time spent sifting through emails, digging through inboxes, and responding to messages. What’s more, the survey findings could even be taken as an implication that during a typical workweek, most people are talking about doing what they need to do vs. actually spending the time tackling the tasks that will help them to reach their end-goals.
Getting better at how we do our jobs means being smarter about how we organize, record, track and exchange ideas with the people we touch on a daily basis. For many, the answer to this has come in the form of newer apps that have the capacity to change the landscape within the daily grind. Typically, these are apps that do more with less, giving the ability to easily locate information, save money, reduce inefficient human capital and provide a secure platform to intelligently track interactions (some of the main reasons we created Bolste). In short? They’re solutions that help you to reach the biggest outcomes that you and your business would like to achieve— not simply a single communication channel.
As many adopters have found, utilizing strong solutions with capability sets that go beyond the simplicity of chat and quick messaging can save a significant amount of money by limiting the dollars spent on multiple apps. More, they can save time by preventing information from being siloed. This gives users the ability to focus on results, the most important aspect of any investment.
Back to Clinton. The email scandal itself is not the first and most likely, won’t be the last. And although no platform that you choose (email or otherwise) can single-handedly help you to avoid the repercussions of carelessness or overlooking important details, we’re entering an era where email might be taking more of a backseat to more efficient solutions.
With technological advances enabling a more effective and outcome-driven means of accomplishing goals, we could very shortly see email go the way of dialup modems, pagers and parachute pants— “old school.”
Ready to learn more about implementing an outcome-focused platform? Get beyond email.
Click here to learn more about your options today!