How to Increase Auto Sales Using Collaboration Apps
Automotive dealerships are facing diminishing profit margins. This is such a prevalent concern that, beyond car dealership marketing ideas, it makes sense to start looking for ways to retain profits and lower overhead. Changing strategies from cutthroat sales tactics to a team approach has been shown to increase profits, appeal to millennial workers and lower turnover rates. This is where collaboration apps come into the picture.
As a valuable part day-to-day business, auto dealership teams can use collaboration tools to increase productivity, engagement and sales.
Here are some of the benefits:
Collaboration apps can increase profits by addressing a few pain points experienced by the average dealer. Automotive dealers face higher turnover rates in their sales departments than other departments. By focusing on collaborative teams in sales, the turnover rate is reduced. A collaboration app with features such as file sharing and business chat will facilitate the team environment. Use of an app will affect the approximately $500k loss the average dealership experiences due to turnover. Within this better working environment, sales teams tend to increase gross profits more vs. single, siloed sales associates selling on their own. The resulting surge, combined with the amount saved by collaborating, grows a dealership’s bottom line.
Working in teams supports productivity, but requires team members to effectively communicate to complete their tasks. This new level of communication can easily get overwhelming with countless emails and long meetings. This can be true for a variety of roles, whether we’re talking those in charge of car dealership marketing ideas or those responsible for direct sales. However, in an environment as fast-moving as an automotive dealership, email and meeting overload can slow productivity to a halt. Using a collaboration app will reduce the number of emails and meetings by offering an easy-to-use platform. It is recommended to find an all-in-one solution for all team collaboration that includes chat, video conferencing, file storage and file sharing. By simplifying the stream of communication, team members can focus on meeting and exceeding goals.
More Appealing to Millennial Employees
As the number of millennials joining the workforce increases, the way dealerships are functioning is changing as well. Millennials value flexibility, appreciation and a team environment. Likewise, digital communication is a significant aspect of millennial life that follows them into business. Document collaboration, business chat, and file sharing are critical to working together as a team. Using a collaboration app will appeal to your millennial employees while keeping communication centralized and organized.
For auto dealerships, finding ways to retain profits while lowering costs is critical. Whether it’s a dealership’s advertising department— in charge of car dealership marketing ideas— or the parts department— constantly communicating with sales, management, etc.— the shift to collaboration continues to grow. To keep these efforts organized, using a collaboration app is ideal, specifically one with all-in-one capabilities. Not only will this allow for context within communication, it can also bring teams together while providing clarity and focus.