New White Paper: The Evolution of Business Chat
As businesses, our means of communicating have come quite a way. From fax to email to instant message, this type of work communication has been prime for progress. But as organizations, how we work together, discuss challenges and stay in touch with those that matter most is getting more and more sophisticated.
With that in mind, take a look at an excerpt from our latest white paper, “The Evolution of Business Chat.” Want the full white paper? Reach out here!
The business chat we know today and where it began are two very different things. With a history that has spanned a number of years and many different forms, the goal has typically remained the same: faster communication that could be accessible from anywhere.
In the beginning, email was the main source of quick, written communication for businesses. However, as email lengths began getting longer and more frequent, employees began reading less and less. While this spawned the desire to digest more concise emails, it also started tech down the path of shorter, more immediate forms of communication— cue the instant message, or chat app.
For most companies, speed is key. Organizations, regardless of size, all want to gain as much market share as possible in the shortest amount of time— after all, time is money. Doing more with less is paramount to enabling key players, accomplishing big tasks, and growing teams quickly. When it comes to tackling these goals, communication is one of the most important factors in all of this.
Think back to the companies you’ve worked for and the toolset you’ve had to help you reach your KPIs, finish projects, and meet goals. Typically, chat (along with other business communication channels) is one of the instruments available to you. This is commonplace and more, is a trend that’s far from subsiding. In fact, according to a 2015 RingCentral survey, 95% of workers were even planning to use business communication tools over in-person meetings.
Business chat, a channel that falls in this category, is typically included in the arsenal. With one Google search for “business chat” bringing up over 375M results, it’s clear— chat has been engrained as a valuable part of successful collaboration. The problem? For many enterprises, business chat alone has often been regarded as a direct gateway to productivity and efficiency. And while it certainly plays a role in those goals, it can’t accomplish those feats on its own…