The Top Challenges that Make Collaboration a Fitness Industry Must
Being able to communicate and collaborate as an expert, trainer or facility owner in the fitness world is extremely important. Think of boot camps, sports clinics and timed, exercise-centric weight loss programs. These all have specific frameworks that require a sense of belonging, consistent communication and tailored messaging in order to be successful. Because of this, building real communities around these frameworks are extremely important.
Let’s take one of the latest fitness trends, CrossFit, for example. CrossFit was especially built with a sense of community in mind In fact, most “boxes,” or locations, focus on helping their members to engage with one another and, likewise, collaborate with other facilities. This is especially apparent when you notice that, often, if you go to a CrossFit studio in one city and then attend another across the state, you’ll see the same workouts, programming, etc. In other words, they’ve built an infrastructure of communication amongst themselves within the CrossFit training methodology.
Why? The more like-minded individuals that are brought together from these types of fitness communities, the greater the sense of working towards a common goal. Clients end up feeling a sense of belonging and more, that they’re getting more than just a workout— they’re a part of something big.
For those helping to build these fitness communities, this goes beyond the time spent at the gym. The more clients feel involved beyond their scheduled workouts, the higher the increase in loyalty and participation. However, especially in today’s busy world, where people are constantly on-the-go and bandwidth is tight, there can be specific challenges when it comes to making this goal come to fruition:
— The workout itself is only a small percent of the success clients can see.
Collaboration within your organization can be difficult, but it’s often slightly less of an obstacle than staying in close contact with clients. You may only have one hour a week with many of your customers, so keeping engagement going strong can be difficult. Especially when it comes to the fitness industry, the more opportunities one has to engage clients outside of their workplace (in other words, the training facilitiy), the more value from each relationship will be seen.
— Retention can be difficult, but it’s huge.
Many fitness experts will tell you that typically, the average person will drop out within the first three weeks. Often, this can come down to a client not feeling engaged, feeling a lack of support, or even not experiencing a sense of encouragement during their non-training times. Remember, the more opportunities you have to communicate both inside and outside of the fitness center, the bigger the success you’ll have when it comes time to retain those members. After all, it’s harder to gain new customers than to keep them.
– Building a community takes the right tools.
Creating an environment where everyone feels like they’re a part of the community, even on non-gym days, can be difficult without the right tools to get the job done. One solution that many fitness professionals have found to get around this is utilizing all-in-one software. Not only will the right platform give you the opportunity to invite all of your clients, vendors, and partners into one place to manage, it will also allow you to utilize features like file sharing, business chat, video conferencing, calendaring, tasking, and more. In the end, these tools allow you to easily stay in contact, organize and engage with your clients, helping you to easily manage your communications, increase your customer service capacity, and see a rise in retention rates.
Although the fitness industry comes with its own set of concerns— like increasing referrals, helping clients as much as possible within a finite amount of time, and ensuring that one is making the most out of every client interaction— the discussions necessary to accomplish these feats is extremely important. With the right attitude about collaboration and the tools necessary to ensure it happens, you’ll not only help your business thrive, you can help it grow to new levels of success.